Real patient insights
Listening to and understanding your patients’ needs can inform your brand plan for 2018 and beyond.
Increasingly patients and carers are meeting virtually via a wide range of social networks and online communities to ask questions, share information, and compare their experience. By gathering and analysing conversations on these digital platforms, social listening can unearth real unmet needs, wants, motivations, behaviours, and decision considerations. It can provide valuable insights on where and how to connect with and support patients, and what would make a difference to their lives, informing your social media and wider patient engagement strategies.
Social listening for patient insights using Say’s proprietary Listening Station™ is a first step to help you communicate better with your patients and achieve patient centricity.
Start Listening today to:
– better understand your patients
– unearth unmet needs
– develop comms strategies that resonate with your audience.
…a HYBRID approach
Patient-centric programmes are driven by the need to communicate rather than sell product benefits.
First, by collecting valuable patient insights we can help you define the shape of your patient-centric brand strategy.
Next, we can create narratives that truly reflect patients’ perspectives and therefore better resonate with all your target audiences, creating a place for your brand to play a legitimate and rightful part in patients’ lives without providing all the answers.
Looking at the brand from the patient’s perspective, in a more holistic way will give your communications a new and uniquely strategic role and perspective at every stage of the brand’s lifecyle.
A HYBRID programme of communication can bring into play a variety of disciplines to ensure the patient perspective is retained throughout every stage of the brand plan – education, collaboration, co-creation, inspiration can all be part of the mix.
Find out how Say’s hybrid approach, integrating the best of PR with other disciplines, can bring communications programmes to life across multiple channels.