The media landscape continues to grow rapidly through the proliferation of digital communications channels such as blogs and social networking sites. Online ‘consumer journalism’ is increasingly powerful, and so it is more important than ever that companies take serious notice of what people are saying about their brands.
At the same time, companies want greater visibility into the real value of the services they’re paying for and what impact this spend is having on their brand and long term business goals.
Both factors mean that measuring the effectiveness and value of any PR campaign is an absolute necessity.
Say sees evaluation as a continuous process throughout every PR programme and not a bolt-on purely to justify expenditure. Say.Metrics uses quantitative and qualitative methods that measure and evaluate the impact and effectiveness of our clients’ messaging, while monitoring what people are saying about them – and how they’re saying it – both online and offline.