This might come as no surprise but online activity has risen exponentially during lockdown, seeing a one-year growth in the space of just three months. Of course, social distancing has caused some businesses to take a hard hit, but it has also created an exciting opportunity. To put it plainly, there have never been this…
The Covid-19 pandemic has significantly disrupted business and marketing plans globally, requiring B2B marketers to rapidly pivot their lead generation strategy to ensure their sales pipeline remains fuelled. Hosting, sponsoring or attending trade events has played a key role in generating leads as reported in a recent survey of B2B organisations indicating that investments into…
Diversity is essential within any industry to open a company up to a wider pool of talent and employees with varied experiences and opinions. However, industries such as technology, where women only make up 16% of the workforce, are still very male-dominated. Fortunately, over the last few years, Women in Technology communities have become more…
31st January, 2020 was a momentous date in our nation’s history as the UK’s membership of the European Union officially came to an end. We’ve now officially entered the transition phase where we can sign our own trade deals and begin to negotiate our new relationship with the rest of the world. Whatever our personal…
2019 was not a good year for the high street. Big, stellar names such as Karen Millen and Coast disappeared, with no doubt more set to follow this year. Some fell foul by cutting their margins too fine, others failed to keep up with what customers really wanted, leading to empty shops and last-minute acquisitions. Personally…