The General Data Protection Regulation (GDPR) comes into force today! Whether you are working in remediation activities or you are simply fed up with the deluge of emails, this GDPR playlist of (vaguely) related songs is for you!
If you are rushing through reviews of consent guidelines and are wishing that today never came, stop worrying, you are not alone! A Ponemon study conducted just a month ago revealed that only 52% of companies in the United States and Europe expect to be in compliance with GDPR by May 25th.
We thought that our readers might appreciate a soundtrack to lighten the mood and and try to enjoy the first few hours under this new regulation. Our ultimate GDPR playlist kicks off with The Final Countdown, to provide you with an extra boost as we enter the final leg of the GDPR compliance race.
The playlist continues with some songs that remind professionals about the new world we will live in from today: Regulate by Warren G., Age of Consent by New Order and Don’t You (Forget About Me) – don’t forget any of the list of contacts you have hidden somewhere in your systems, folder or the cloud!
We then try to strike a chord with a series of moving songs, hope this will make you shed a tear about your lost contacts. This soul wrenching series includes Don’t Go Away by Oasis, Please Don’t Go, Stay Another Day by East 17.
For the hardcore marketers who really can’t let go, we have classics such as Never Gonna Give You Up, and Never Forget You. Please don’t be too creepy and start humming Every Breath You Take or get angry in case your subscribers are dropping out, we have the clean version of Cee Lo Green’s F* You – Forget You – to sing if you’ll have to start your email marketing strategy from scratch after tomorrow.
When putting together the playlist, we wanted to get the email recipients involved too. Let’s be honest, all our inboxes are full and we just can’t take it anymore, start singing your heart out with: I Want to Break Free, Spice Girls’ Stop and Return to Sender.
Jokes aside, at Say we know that GDPR is bringing a much needed spotlight on privacy and cybersecurity, we welcome the new regulation and we are confident that well thought-out communications programmes will still make an impact, reach relevant audiences and maintain engagement in the long term. Who knows, some people might actually scream Call Me!