Channel partner programmes are an invaluable platform for B2B businesses to accelerate their sales cycle.
But unfortunately they frequently fail to perform, because they have limited access to engaging or insightful material to support sales; have limited understanding of the solution offering or your key messages or there may well be lack of communication or process in place to locate the relevant information.
Our role is to help organisations empower their channel enabling these partners to be successful in their markets. We develop programmes designed to help channel partners extend their reach into the marketplace by increasing their knowledge base and expertise. We spearhead a robust content marketing framework of sales enablement assets, ensuring it supports each stage of the sales funnel that your partners are involved with, that answers their customer questions, addresses their objectives, clearly communicates USPs and delivers a balance of solution benefits and technical know-how.
We create ecosystem, a channel resource hub where partner representatives are integrated as an extension of your team with direct access to content, real-time updates and a direct line of communication – supporting their ease of management and yours. Our successful channel partner programmes work to increase revenue, reduce time to market and drive growth. But to be successful takes time and investment.
Our consultants, subject matter experts and social geeks inspire change across specific sectors within the b2b technology landscape.
Focusing on delivering ROI we bring together marketing disciplines that work in concert to generate high-octane programmes that drive pipeline, sales and company growth.
We don’t tell stories, we build credibility & help maintain reputations.
We evaluate your customer journey on your site, and across your channels to formulate a detailed picture.
Qualified sales leads are what any growth-focussed business needs to achieve and exceed its ambitions.
Account Based Marketing
We support you to accelerate your sales by helping you better understand and identify your best-fit accounts and turn them into customers.
Today the digital customer experience is an everyday occurrence and uber-critical to the success of your communication.
Brand, Positioning & Messaging
From developing brand identities, defining positioning, to creating strong messages that support and underpin your brand.
We research and identify those that matter in your sector who have authority and audience within your target prospect’s industry.
The most important element of any communications activity is attribution.