Healthcare

Campaigns that deliver what matters most

Our award-winning communications programmes are designed to deliver what matters most to our clients, their brands and their stakeholders.

This means delivering impact, not just coverage.

Deeper connections, not just click throughs.

Adoption, not just downloads.

Driven by insight, expertise and fresh thinking, our corporate, brand and internal communications programmes are designed to create relevant, positive and sustainable behavioural change.

We are strategic storytellers, creating communication campaigns that solve problems creatively. Some of the challenges we address are engaging disconnected patients; translating complex science into simple messages that everyone can connect with; helping to create awareness of rare diseases.

We are impeccable tacticians, working as an extension of our clients’ teams and implementing communication campaigns that deliver against their objectives:

  • Accelerating (NHS) adoption of new medical technologies
  • Increasing awareness of disease symptoms
  • Changing brand perceptions
  • Generating leads among investors, customers, or clinical trial partners
  • Creating demand for new therapeutic solutions

We are creative thinkers, delivering award-winning multidisciplinary and multichannel programmes that engage, educate, inspire and deliver positive change.

Our Recent Work

A boy called alex: case study led disease awareness campaign

Alex Stobbs, a 19-year-old classical musician and Cambridge University student with cystic fibrosis, had featured in a BAFTA award-nominated Channel 4 TV documentary that followed his efforts to conduct a performance of Bach’s Magnificat, but wanted to do more to raise awareness of his life-threatening condition.

#takeaSEQondlook: challenging perceptions

SEQuaderma’s recently developed skin care range was launching in a very competitive environment and needed an arresting campaign to punch above its weight, command attention and engage with the target audience.

Positioning RSA as a thought leader

As a small player in a big, competitive executive recruitment market, RSA wanted to punch above its weight and champion important issues. One potential issue was female representation on large company boards.

Transitioning a leading medical congress to a virtual global event

For the first time, due to COVID-19, Europe’s leading Dermatology and Venereology Congress was going virtual. The EADV needed press office support to help drive media registrations, promote the deep scientific value of the Congress and communicate the research findings and innovation being presented at the event.

Our Sectors

Our hybrid approach integrates the best of PR together with other comms disciplines to bring strategic, creative communications programmes to life across multiple channels. Our dedicated healthcare team’s experience and expertise covers:

Pharmaceuticals

We work with pharmaceutical companies to help them with their communications and stakeholder engagement.

Medical Technologies

We understand the particular challenges and opportunities of the medical and health technology environment, and have earned a reputation for creating engaging programmes.

Patient Advocacy Groups

We have a variety of healthcare-related charitable and non-profit organisations as clients. In addition, each year, Say donates pro bono communications support.

Healthcare Professional Organisations

We support Healthcare Professional Organisations with corporate communications, developing and implementing marketing and communications strategies.

Food & Nutrition

We work with global food and nutrition companies to help them communicate the therapeutic and nutritional value of their products.

Consumer Health & Wellness

If your brand has a health message to deliver, or a health-related story to tell, we can help ensure the right audiences are targeted and the most effective channels are used to drive credible effective engagement.

Public Health & Social Care Services

We work with public and private health and social care providers to develop programmes to prevent disease and disability, promote better health, and prolong life.