WE ARE CYBERSECURITY PR SPECIALISTS
CYBERSECURITY PR & DIGITAL COMMUNICATIONS
The realm of cybersecurity is one of the most competitive sectors within B2B technology. Here reputation and trust are absolute necessities, with effective communication being the cornerstone of success. As a cybersecurity-specific PR agency, we’re well-versed in the unique global challenges faced by cybersecurity brands in today’s ever-evolving threat landscape.
Cybersecurity Knowledge
Our cybersecurity PR & digital specialists are at the forefront of the latest security trends, legislations and directives shaping this sector. By leveraging this knowledge, we create bespoke communications and creative campaigns that resonate with your cybersecurity audience, helping transform your brand’s presence on a local and global scale. We recognise the challenge in this diverse, complex and competitive industry to cut through the noise to generate brand awareness, differentiate and deliver compelling sales narratives. To achieve this requires a strategic and multi-pronged approach.
Cybersecurity Expertise
From start-ups to enterprise-wide organisations within the cybersecurity sector, we understand the behavioural nuances of our clients’ buying audiences. Using data driven insight and by taking a strategic approach we focus on the buyer journey understanding each persona’s needs. We use messages and narrative that draw on the latest trending issues. From these we craft a bespoke cybersecurity communications strategy. This in turn enables us to deploy cybersecurity PR, analyst relations and influencer engagement programmes that will positively impact upon your bottom line. Our cybersecurity team understands what resonates with your potential customers and what doesn’t – we make being heard easy. We advise our clients on PR and marketing strategies that will differentiate them from the competition and influence their prospects throughout the buyer journey.
How can we help you to achieve your own business objectives? Let’s start the conversation.
“I have relied on Say Communications for many years in two different cybersecurity companies to drive awareness and brand reputation. In our second year of work together at Security Journey our share of voice in 2023 rose from 26% to 49%. This is due to the team’s creativity, understanding of the market, and drive to always deliver what we and our audiences need to move the market forward.”
Amy Baker, CMO, Security Journey
“We see SAY as an extension to our marketing team. The team is fully committed to helping us increase our brand awareness and have a sharp eye on measurement and ROI. We really value their cyber knowledge and expertise and the strong relationships that they have not only with top tier IT and Security media, but with key verticals including financial services, retail and healthcare. Their industry know-how means that they always produce meaningful and engaging content and the team is always quick to proactively identify and jump on industry news that is relevant to our business, customers and prospects. We enjoy working with the team and would recommend them to any company.”
Laura Galyer, Marketing Director, Digital XRAID
“I have worked with many PR agencies throughout my career but SAY really stand out. They truly understand the world of cybersecurity & what we do as a business – commercially & technically. This means that the thought leadership content they develop is always tightly aligned to what I am trying to say & crisply delivers the messages we want the market to hear. SAY is extremely proactive in coming to me with new ideas & opportunities which align with our strategic goals. They work hard to secure high profile exposure across the relevant channels that influence our target audience & with the key analysts that help us to move the dial. Above all, they are a personable & committed team to work with & I have absolutely no hesitation in recommending them.”
Mark Jow, Snr Director Sales Engineering, EMEA, Gigamon
Some of our recent work
Cybersecurity is a significant challenge for all businesses and is a sector that is attracting a lot of attention.
Services
Focusing on delivering ROI we bring together marketing disciplines that work in concert to generate high-octane programmes that drive pipeline, sales and company growth.
Public Relations
We don’t tell stories, we build credibility & help maintain reputations.
Content Marketing
We evaluate your customer journey on your site, and across your channels to formulate a detailed picture.
Lead Acquisition
Qualified sales leads are what any growth-focussed business needs to achieve and exceed its ambitions.
Account Based Marketing
We support you to accelerate your sales by helping you better understand and identify your best-fit accounts and turn them into customers.
Channel Partner Marketing
Our role is to help organisations empower their channel enabling these partners to be successful in their markets.
Digital Marketing
Today the digital customer experience is an everyday occurrence and uber-critical to the success of your communication.
Brand, Positioning & Messaging
From developing brand identities, defining positioning, to creating strong messages that support and underpin your brand.
Influencer Relations
We research and identify those that matter in your sector who have authority and audience within your target prospect’s industry.
Intelligent Analytics
The most important element of any communications activity is attribution.
Tech Clients
