In a clear declaration of its intention to expand, the award-winning, specialist B2B tech and healthcare integrated communications agency SAY Communications has promoted Geraldine Fernandez, Practice Leader for Cybersecurity, Enterprise IT & eCommerce, to the position of company director.
In her new role, Fernandez will now have the opportunity to directly influence the strategic direction of the agency, while continuing to build and incentivise a team of communications professionals, specialising in cyber and physical security, within the company’s technology practice. In addition to driving growth in the practice, Fernandez will also take on a variety of corporate responsibilities.
Fernandez’s appointment as a board director recognises the success she has achieved in providing strategic marketing and communications advice to her clients and in developing and directing global, European and UK programmes for them. The addition of Fernandez to the board is also a significant step forward in SAY’s plans for continued growth to strengthen its position as a forward-thinking, top-performing agency.
Commenting on the appointment, Louise Stewart-Muir, Joint Managing Director, SAY Communications, says: “We’re delighted to welcome Geraldine to the board of directors. She cares passionately about SAY, our clients and our team and has played a central role in the development of our technology practice over the past decade. We believe that the industry knowledge, communications expertise and commercial experience she can offer as a full board member will be a major asset for us over the coming years and will be key to achieving the joint vision of both our tech and healthcare practices to become one of the UK’s leading integrated marketing and communications agencies.
“It’s also satisfying to have been able to promote someone to the board from within SAY as it shows that not only do we have the right people with the right skills, but also that we offer opportunities for every person to reach their individual aspirations.”
Geraldine Fernandez comments: “I’m hugely excited at being promoted to the board of directors of the company at which I’ve now spent more than half of my career. While it is clearly a challenging economic time, marketing and communications services have never been more important for organisations and, in my new role, I’m keen to contribute further to the growth of SAY Communications.”