SAY selects MS healthy lifestyle charity for 2025 pro bono programme

  • Published: 24 September 2025,
  • Say Healthcare Team

SAY Communications’ healthcare team has chosen Overcoming MS, the world’s leading multiple sclerosis healthy lifestyle charity, as this year’s recipient of its pro bono programme. The charity will benefit from a strategic and creative collaboration with our award-winning healthcare team. Together we will deliver a creative and impactful bespoke campaign aligned with their mission and vision.

Every year we offer a small to medium-sized charity or not-for-profit organisation, our creativity and time to support them with a campaign or project to enhance their cause. This campaign could raise awareness, engage stakeholders, or launch a new initiative. This year we received inspiring applications from charities and patient advocacy groups looking to drive behaviour change, increase awareness and launch reports.

Stefi Rucci, Joint MD and Head of Healthcare at SAY Communications said: At SAY, we’re passionate about using our expertise to make a meaningful difference. The quality of the applications our pro bono programme received this year really inspired us. So, it was tough to choose the winner. We are absolutely delighted to be supporting Overcoming MS with its very first public awareness campaign.

Alexandra Holden, CEO of Overcoming MS, said: “As a small but ambitious, global charity, working in partnership with the insight and expertise of the SAY Communications team was an unmissable opportunity. We’re excited to develop a campaign together that will help us reach everyone affected by MS, bringing them hope, underpinned by evidence, of living well with MS.

SAY and Overcoming MS plan to launch the new campaign in early 2026.

Find out more about the work SAY does with non-profits and health related charities.

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