Stick or twist? The future of HCP engagement

By The Say Team
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Communication touchpoints with HCPs rapidly transformed over the Covid pandemic, as restrictions on face-to-face (F2F) meetings forced companies to go virtual. For organisations looking to engage with HCPs this brought a host of challenges: how do you re-create meaningful engagement without F2F meetings, how do you maximise interaction with HCPs who now have very limited…

Consumer spending habits change over time – there’s no doubt. However, COVID-19 has caused such a shift that instead of long-term change, we may be seeing the retail market heading in a whole new direction. Despite the cost, angst and disruption this has caused the industry, it also might not be a bad thing.  …

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