From Hero to Superhero: Maximising ROI in B2B Technology Research
GUIDE
In the B2B tech space, research has become the go-to content strategy, but with everyone doing it, the impact is fading fast. Just like the Marvel movie effect: once groundbreaking, now struggling to stand out.
Our latest analysis shows a 70% surge in AI-related surveys over the last 12-months. So, how can your research project cut through the clutter and deliver real commercial value and media traction?
Download our guide to discover how to turn your research into true ‘hero content’:
Insights into the B2B tech media landscape – what’s working, what’s not
Strategies that amplify your survey’s impact across marketing, sales, and comms
Case studies of campaigns that drive measurable business outcomes
