Delivering leads with arresting content

An enterprise security brand needed to revamp its content marketing and lead generation strategy to support sales in the UK and US

The Brief

Opsview’s marketing activities were failing to produce quality leads.

The VP of Marketing tasked Say with developing a strategic programme that would propel its lead generation activities to fuel their lead pipeline.

Solution

Say mapped out key industry issues within IT OPS & Network Monitoring & developed topical campaigns to execute on LinkedIn, targeting IT CXOs in the UK & US.

Campaign themes were supported by multiple assets including insight papers, infographics & case studies.

Distributed via highly impactful LinkedIn sponsored updates to decision makers working for large companies in key industries.

“Say has been extremely successful in raising awarness of opsview & building our brand within the uem and security market. I really value their strategic input and proactivity, they really are an extension of our marketing team”

HELEN CARROLL, VP of Marketing, Opsview

The Results Are In…

330+ Leads generated in less than 3 months
2 Face to face meetings organised within 2 weeks on initial contact
10% Conversion rate. 3x LinkedIn average

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