Building Trust & Demonstrating Expertise Through Thought Leadership
Educating the industry on cyber best practice
The Brief
DigitalXRAID needed to raise the profile of its subject matter experts, build awareness of their expertise & range of services, & educate industry on the importance of good cyber hygiene.
DigitalXRAID wanted to compete in competitive briefs with the industry’s leading players & become instantly recognised & valued as a trusted provider of outsourced Security Operations Centres (SOCs).
Solution
Be recognised as an industry trusted adviser, Say recommended a thought leadership programme consisting of by-lined articles, interviews & rapid response commentary; delivering a continuous cadence of insights & education on cybersecurity best practice. By working closely with DigitalXRAID’s subject matter experts, Say delivered a regular stream of commentary on breaking industry issues, sharing insights with the media within hours of stories breaking.
Across 10 months, Say executed 9 by-lined articles & 27 rapid response comments targeting primarily the trade IT, tech & security press. Topics ranged from industry predictions, market reports, cyberwarfare, world password day, the NotPetya anniversary & the NHS cyberattack. This resulted in 31 pieces of coverage & 50,000 opportunities OTS.
