Say Launches Specialist Global Security PR Agency Network to Support Physical and Cyber Security Vendors
Say Communications’ announces the launch of its Sotiria Comms Network, www.sotiriasecuritycomms.com a worldwide partnership of PR and communications agencies with the specific mandate to provide physical and cyber security organisations with specialist security communications consultancy services. Currently with a presence in 15 countries the network is on a mission to continue to on-board the strongest agencies with a security specialism.
Sotiria is a structured and formal partnership of independent agencies, which complements Say’s existing international network of technology b2b and b2c PR agencies, Plexus, founded in 2000.
Each network is founded on the belief that leading, independent agencies can work more effectively with counterparts in other countries to deliver a seamless and focused communications service to clients.
In Greek mythology Sotiria was the goddess of safety and preservation and to live up to this name the agencies are united by one common denominator – their depth and breadth of expertise and experience within cyber and physical security and share the same business ethos and vision of what constitutes effective communications.
Louise Stewart-Muir, Joint Managing Director of Say Communications, comments, “With security high on every CIO and CISO’s agenda, organisations are looking to invest in, and integrate with innovative security technologies which makes Sotiria an exciting and important proposition. Comprising technology communications agencies with a strong security discipline it is ideally positioned to support physical and cyber security vendors on a local and international basis. Each agency has a proven track record of launching security brands into new geographic territories and vertical sectors together with driving growth in existing markets”.
Sotiria exists to support those physical and cyber security vendors looking to establish or grow their corporate profile, products or services locally and/or internationally. With cyber and physical crime continuing to fuel security market growth at an exponential rate, it’s now the most rapidly evolving and most competitive of industries for security enablers. This network of expert PRs and marketers has deep insight and understanding of security issues, news, government legislations and directives, each territory specific, to ensure you cut through the noise to separate your message from the medium. www.sotiriasecuritycomms.com
The Plexus Group of agencies serve b2b and b2c technology and corporate brands with tailored and scalable communications solutions that support both global and local strategies and maximise results and budgets. Clients prosper from communications experts in each market working in close collaboration to provide global campaigns that deliver ROI. Plexus has a presence in 35 countries, with a total of 350 consultants, and collectively have won 200 PR awards. http://www.plexuspr.com