Putting the ‘PR’ in protection

  • Published: 30 September 2019,
  • The Say Team

As the saying nearly goes, “it takes twenty years to build a reputation and only a few minutes for a cyber incident to ruin it.” This is particularly prevalent as we find ourselves a day away from Cybersecurity Awareness Month (1-31st October).

Introduced in 2004 by the US government, Cybersecurity Awareness Month (#CyberSecMonth) has grown exponentially and evolved into a global phenomenon. Over recent years, it’s addressed the theme ‘Our Shared Responsibility’ focussing on the role everyone plays in promoting a more trusted internet. This year’s theme is ‘Own IT. Secure. IT. Protect IT.’, designed to encourage personal accountability and proactive behaviour in digital privacy, security best practice, common cyber threats and cybersecurity careers.

The digital world has expanded beyond our wildest dreams and carved a stronghold in our everyday lives, from checking our finances and emails to devouring the news and posting on our social media platforms. However, this wouldn’t be possible without cybersecurity professionals paving the way for us to do these things safely and securely. Today, new forms of the technology are empowering companies to slash their spending or automate previously manual processes, freeing up IT time and resources for more critical activities. The technology continues to go from strength-to-strength in the battle against cyber-attacks.

With several decades of technology experience, Say has seen – and been part of – many of these developments and changes. With a proven record of supporting security related brands with PR and digital communications, we commissioned a survey to explore the state of trust in security companies which generated illuminating results. Throughout October, we’ll be sharing a series of blogs that address these themes – including guest blogs from industry veterans – and how PR can work in tandem.

After all, we put the ‘PR’ in protection.

By Holly A

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