This premium brand needed a platform to reframe the conversation around oral health and keep customers engaged.
The Challenge:
UltraDEX was looking for fresh ideas to re-energise their comms activities to keep their oral health range front of mind and sustain sales.
Solution
SAY activated a multi-channel PR campaign leveraging media and consumer interest in ageing to deliver impact and broad engagement in dental care, beyond the usual narrow conversations around caries, whitening and bad breath. Its engaging social campaign, which featured an interactive online quiz, drove interest and delivered the biggest sales spike in four years.
