Transitioning a leading medical congress to a virtual global event

For the first time, due to COVID-19, Europe’s leading Dermatology and Venereology Congress was going virtual. The EADV needed press office support to help drive media registrations, promote the deep scientific value of the Congress and communicate the research findings and innovation being presented at the event.

The Challenge:

With two months to go, the EADV needed communications support to create new processes for their first virtual Congress, secure media registration and attendance, develop a social media plan, and identify and develop key stories to drive European and global media coverage.

Solution:

SAY created a cohesive communications strategy for the Congress, providing support before, during and after EADV Virtual: creating new Congress messaging, running all aspects of a busy press office to excite and delight time-poor journalists, securing media attendance and ensuring quality media coverage.

To cut through the COVID-19 dominated news agenda, SAY used its expertise to select key scientific stories with global and country-specific appeal, that were genuine breakthroughs and of COVID relevance. This was complemented with our agile social media approach, providing live key Congress highlights across owned channels, driving engagement and discussion.

Our integrated approach and right story selection ensured we secured top tier media attendance, quality global coverage across 35+ target countries and raised the profile of the Congress beyond the norm.

“Well done to you and the team for your work on the Virtual Congress!”

HEAD OF MARKETING AND COMMUNICATIONS

The Results Are In…

105 Media registrations
436+ Pieces of global medical professional and consumer media coverage
1.5bn+ Overall reach of coverage achieved
185k+ Social impressions/ engagements across LinkedIn, Twitter and Instagram

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