Brand repositioning following an M&A

Spearhead a rebrand campaign, following the merger of Landesk & Heat Software

The Brief

Position Ivanti as synonymous with Unified IT.

Champion its supply chain solution within warehouse & logistics media.

Establish as thought leaders on relevant industry pain points.

Build trust. Drive change. Win business.

Solution

Thought leadership programme deployed across 5 countries.

Case stories for solution validation to support global field marketing teams.

Event management & briefing programme at key industry events, such as RetailEXPO, Infosecurity & SITS.

“Say has been a great partner, helping to cement ivanti as a well-known force within the & enabling us to bring the concept of unified it to the fore”

SARAH LEWIS, Director of Field Marketing, Ivanti

The Results Are In…

+39% Share of voice increase
+31% Coverage increase
165 Pieces of coverage in 12 months
46 By-lines published
31 Tier 1 press & analyst briefings secured

Some More Case Studies

Acting as a gateway to Europe

Profile raising through CSR

Launching a new cloud offering with channel partners

Turning challenge into opportunity