Accelerate your Marketing Impact with 90-Day Marketing Plans

  • Published: 19 March 2024,
  • The Say Team

Irrespective of whether you’re a start-up just beginning your marketing journey or an enterprise-wide organisation, 90-day plans are pivotal to not only get up and running but to give you a structured & agile approach to goal achievement & continuous improvement. They prevent you being derailed, keeping you focused & accountable.  

90-day plans do not replace your overarching strategy they’re merely a road map for translating your long-term vision into tangible bite-sized actionable chunks ensuring you make consistent progress within shorter timeframes.  

So, here are the 5 key elements for generating a powerful 90-day marketing plan: 

1. Set Specific Objectives  

Don’t over commit! Limit yourself to 3 – 5 objectives & ensure each is achievable within the 90-day timeframe. Each must be Specific, Measurable, Attainable, Relevant, and Time-bound. 

2. Set Actionable Tasks

Give an actionable task to each objective & outline what’s required to achieve it. Make sure you allocate specific time slots for key tasks. This keeps you focused & productive.  

3. Create a Timeline

Develop a detailed timeline or Gantt chart for each task. Setting yourself deadlines & milestones will ensure you make progress.  

4. Implement & Adapt 

Don’t procrastinate on tasks, execute & remain adaptable, things can change in a heartbeat so be prepared to adjust your plan accordingly. Review your progress daily & make necessary adjustments to stay on track. Remain focussed. 

5. Measurement 

Gather all the results you achieved & evaluate what was successful, & where perhaps you fell short, along with what can be improved in your next 90-day plan. 


Your 90-day plan is a written framework that provides clarity, accountability, and is a reference point for tracking your progress & achievements. The most successful 90-day plans are those that are tailored to specific needs, regularly reviewed & adapted to align with evolving objectives and circumstances.  

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