Global cybersecurity spending is set to exceed $300 billion by 2024, but with so many vendors in such a crowded marketplace, the ability to cut through the noise to successfully reach potential customers has never been more important.
Whether you’re a leading international company looking to transform your visibility in the UK/Europe, or a start-up staking your claim, we work in partnership with you to build integrated communications programmes that fulfil our digital communications brand-to-leads strategy. These programmes work to influence and change your buyers’ behaviours. How? Because we focus on what matters most – insight. This insight sits at the heart of everything we do – consequently we deliver programmes that provoke debate and resonate with your customers, influencers and partners to ultimately drive end user demand.
A specialist in cybersecurity PR
Say is one of the leading cybersecurity PR agencies in the UK. Our team of industry specialists boast a deep understanding of what resonates with potential customers and what doesn’t. We recognise that in such unprecedented times influence is more important than ever and it’s even tougher when everyone claims to be an expert and every opinion has a voice. Our security industry knowledge and insight, marketing acumen and connections enables us to keep you one step ahead in this rapidly changing landscape.
PR, it’s an end-to-end sales approach
We take an integrated approach to our communications programmes. Our methodology comprises mapping the landscape and buyer journey and understanding what make personas tick; developing campaigns based on industry insights and on-trend topics that culminate in building brand awareness and driving a positive action.
We support our clients on a global scale through Sotiria, a dedicated agency network of specific cyber and physical security marketers. Each country agency boasts in-depth knowledge and insight of local security directives and legislations, and the network’s raison d’etre is counselling clients, building high octane communications programmes and delivering tangible results.
A rich cybersecurity heritage
Whilst the premise of what we do remains the same – to promote, build and protect brands and their reputations, our ‘how’ has evolved. Say is a PR agency for brands within the digital economy. By taking an integrated approach to PR and digital communications we meet today’s clients’ needs – to drive business results, faster.
With over 15 years’ experience of working with global technology security vendors we’ve built an extensive roster of longstanding clients from across the industry. Please see below a selection of recent case studies of the award-winning, results-driven work we’ve undertaken.
Lead and activated by Say, this integrated programme initially deployed in the UK was successfully replicated across 5 countries by the Global Field Marketing teams and regional PR agencies. The toolkit comprised a timely combination of analyst outreach; issues-driven media relations; creative campaign development; content marketing; corporate PR and lead generation.
Highlights include – championing issues such as legacy IT, crypto-jacking, zero trust, ransomware, IT self-service and fileless malware to position Ivanti as being synonymous with Unified IT; the creation and dissemination of a global ‘Women in Tech’ corporate programme and industry survey and capitalising on Awareness days, weeks and months, e.g., national ‘Clean Up Your Computer Day’ and ‘European Cyber Security Month’ to secure thought-provoking commentary supported with an engaging social media campaign.
Thought leadership: focusing on current, topical issues of national and vertical relevance to secure coverage. Tactics included news jacking breaking security stories, leveraging seasonal stories and events, capitalising on awareness days and adapting reactive content to secure interviews and by-lined articles.
Analyst Relations: building close relationships with tier 1 UK analyst houses via 1-1 briefings and analyst roadshows.
Event support: included the booking and management of media briefings, and live social media management at a wide variety of major events, including InfoSecurity Europe.
Award Submissions: submissions identified and drafted by Say resulting in successes at the SC Media Europe Awards, the Information Age Women in IT Awards and the TEISS Awards.
Digital Outreach: advising Wombat’s digital communications team, becoming a trusted advisor on strategy across all digital channels whilst generating topical, high-impact EMEA organic social media content and campaigns.
As lead agency, Say directly managed operations in the UK and Nordics, securing coverage and briefings in these regions. In DACH, Say leveraged its Plexus international agency network to on-board its partner, BSK to support Genetec’s business growth. Similarly Say identified potential agencies in France, directing and managing the pitch and selection processes. For each territory, Say helped to get the teams up to speed and through continuous management of the agencies PR cadence in each country was soon generated.