Leveraging user experience for lead acquisition

Generating & fuelling prospect pipeline in the retail sector

The Brief

Support Genetec Retail BDM in building a marketing & sales pipeline to generate relevant sales leads within the retail sector.

Furthermore, Say was tasked with fast tracking acquisition of leads by integrating digital activities within the existing PR programme.

Solution

Say proposed running a pilot LinkedIn Lead Gen campaign to showcase the channel’s potential, ahead of a wider-ranging programme.

Utilising existing assets Say created arresting content on the importance of user experience in retail.

Thought-provoking ads featuring retail trends & case studies were targeted at specific job titles within major UK retailers.

The Results Are In…

25+ Leads generated in 2 weeks
16% Conversion rate (3x LinkedIn average)
£80 Cost per Lead for CXO, Director, Owner, Partner & VP

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