![](https://cdn.statically.io/img/www.saycomms.co.uk/wp-content/uploads/2022/05/genetec_logo.png?quality=100&f=auto)
The Brief
Support Genetec Retail BDM in building a marketing & sales pipeline to generate relevant sales leads within the retail sector.
Furthermore, Say was tasked with fast tracking acquisition of leads by integrating digital activities within the existing PR programme.
![](https://cdn.statically.io/img/www.saycomms.co.uk/wp-content/uploads/2022/09/shutterstock_1987278014-copy-1.jpg?quality=100&f=auto)
Solution
Say proposed running a pilot LinkedIn Lead Gen campaign to showcase the channel’s potential, ahead of a wider-ranging programme.
Utilising existing assets Say created arresting content on the importance of user experience in retail.
Thought-provoking ads featuring retail trends & case studies were targeted at specific job titles within major UK retailers.
![](https://cdn.statically.io/img/www.saycomms.co.uk/wp-content/uploads/2022/09/shutterstock_1627242460.jpg?quality=100&f=auto)