Delivering end to end sales support

Innovative AV and analytics system provider MultiTaction needed full support to build the pipeline for its latest solution targeted at enterprise supply chain management

The Brief

MultiTaction’s products go head-to-head with competitive offerings from Microsoft & Google.

The latest product needed to become established in the US market, with just a one-man marketing team.

Say was tasked to devise and implement and end-to-end sales support system

Solution

Say mapped the key issues in modern supply chain management and developed content and messages for a thought leadership campaign.

The campaign was disseminated with by-lines in key publications, blogs and LinkedIn lead generation campaign.

Say provided A/B testing and optimisation throughout the campaign and developed board-ready reports, by performing Lead Verification & Attribution on Pardot

The Results Are In…

90+ MQLs, of which 18 fortune 1000 companies
9% Conversion rate for LinkedIn lead generation campaign
150+ Social media interactions

Some More Case Studies

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