Physical Security PR agency | Physical Security marketing

PHYSICAL SECURITY PR & COMMUNICATIONS

Our ability to better protect people and assets is being revolutionised by digital transformation and technological advancements. It’s a buoyant market for the sector as a whole with the market for global physical security software and devices predicted to rise to almost $120 billion by 2023. Yet, in such a competitive space, differentiating the offering, communicating the value and achieving brand preference is a key marketing challenge.

Whether you’re a household name seeking to evolve your messaging, or a start-up ready to establish your credentials, we work in close partnership with you to build integrated communications plans that support your commercial goals. We take an interconnected approach encompassing digital, PR, social media through to lead generation. We use all these channels to deliver one compelling message that gets you noticed, protects your reputation and generates end user demand.

Specialists in Physical Security Integrated Comms

Say has a strong heritage in physical security, defence and critical infrastructure protection spanning more than 15 years. Our industry insight is unparalleled, our results unmatched and our experience unrivalled. Paired with our marketing acumen and industry connections, we can help you stay one step ahead of your rivals at all times.

We support our physical security clients on a global scale through Sotiria, a dedicated network of integrated communications practitioners with dedicated physical and cyber security experience. This group of specialists live and breathe the industry, with in-depth knowledge of their market, enabling a truly global outlook. From legislative insights through to local media counsel, Sotiria is here to help your business grow.

Your reputation in safe hands

Best illustrated in conversations around facial recognition, machine learning and AI, physical security is a space not without its controversies. We pride ourselves on helping clients to address concerns and build trust in their solutions by advocating for sensible regulation and proportionate use. After all, as threats to life and property evolve, so must the tools available to protect people, businesses and assets from harm or criminal intent.

CASE STUDY: Digital Barriers

Gaining mainstream attention for hotly-discussed technology

The way we work

The brief

Digital Barriers wanted its solution that had previously only been available to specialist units to be viewed as a viable and operationally deployable tool for modern frontline policing, thereby supporting the company in securing interest, pilots and ultimately sales in this emerging market.

Our solution

With facial recognition a controversial topic, Say capitalised on the media interest to gain mainstream attention across national newspapers and broadcasters. Say and Digital Barriers noted that there was a lack of supporting voices and opinions to provide a balanced perspective on the sensible and proportionate use of facial recognition. As such, Say positioned Digital Barriers’ CEO Zak Doffman as a thought leader to fill this vacuum and organised a series of technology demos for high-profile journalists, enabling them to better understand the technology, how it works and the situations in which it could benefit public safety.

Client Verdict

"Our technology is truly gam-changing for law enforcement, yet multiple companies in the facial recognition field have muddied the waters by making claims that are nothing more than exaggerated marketing. Say has given us the platform to demonstrate our true capabilities, to differentiate ourselves from our competitors and to make our world-class technology known to a large and varied audience".

Zak Doffman, CEO of Digital Barriers

Results

101 million

Opportunities to see in broadcast

291

Opportunities to see in national press

Minute segment on BBC Newsnight

Briefings with National Press

19,000

Impressions via Twitter over 3 months

CASE STUDY: Genetec

Representing a North American brand in Europe

The way we work

The brief

Say was engaged by Genetec, a world-leader in security solutions, to help grow its presence, status and reputation across Europe. Following a successful UK PR outreach programme, Say was tasked with mirroring this success in specific European regions, namely Nordics, France and DACH.

Our solution

As lead agency, Say directly managed operations in the UK and Nordics, securing coverage and briefings in these regions. In DACH, Say leveraged its Plexus international agency network to on-board its partner, BSK to support Genetec’s business growth. Similarly Say identified potential agencies in France, directing and managing the pitch and selection processes. For each territory, Say helped to get the teams up to speed and through continuous management of the agencies PR cadence in each country was soon generated.

Client Verdict

“Say has been instrumental in helping Genetec build and communicate our enterprise business story in a clear, consistent and targeted manner. Together we have been able to further differentiate our offering in the UK and Global market – enabling us to effectively position our brand in our strategic verticals and directly with our end-users.”

Andrew Elvish, VP of Marketing and Product Management, Genetec.