Our ability to better protect people and assets is being revolutionised by digital transformation and technological advancements. It’s a buoyant market for the sector as a whole with the market for global physical security software and devices predicted to rise to almost $120 billion by 2023. Yet, in such a competitive space, differentiating the offering, communicating the value and achieving brand preference is a key marketing challenge.
Whether you’re a household name seeking to evolve your messaging, or a start-up ready to establish your credentials, we work in close partnership with you to build integrated communications plans that support your commercial goals. We take an interconnected approach encompassing digital, PR, social media through to lead generation. We use all these channels to deliver one compelling message that gets you noticed, protects your reputation and generates end user demand.
Specialists in Physical Security Integrated Comms
Say has a strong heritage in physical security, defence and critical infrastructure protection spanning more than 15 years. Our industry insight is unparalleled, our results unmatched and our experience unrivalled. Paired with our marketing acumen and industry connections, we can help you stay one step ahead of your rivals at all times.
We support our physical security clients on a global scale through Sotiria, a dedicated network of integrated communications practitioners with dedicated physical and cyber security experience. This group of specialists live and breathe the industry, with in-depth knowledge of their market, enabling a truly global outlook. From legislative insights through to local media counsel, Sotiria is here to help your business grow.
Your reputation in safe hands
Best illustrated in conversations around facial recognition, machine learning and AI, physical security is a space not without its controversies. We pride ourselves on helping clients to address concerns and build trust in their solutions by advocating for sensible regulation and proportionate use. After all, as threats to life and property evolve, so must the tools available to protect people, businesses and assets from harm or criminal intent.
With facial recognition a controversial topic, Say capitalised on the media interest to gain mainstream attention across national newspapers and broadcasters. Say and Digital Barriers noted that there was a lack of supporting voices and opinions to provide a balanced perspective on the sensible and proportionate use of facial recognition. As such, Say positioned Digital Barriers’ CEO Zak Doffman as a thought leader to fill this vacuum and organised a series of technology demos for high-profile journalists, enabling them to better understand the technology, how it works and the situations in which it could benefit public safety.
As lead agency, Say directly managed operations in the UK and Nordics, securing coverage and briefings in these regions. In DACH, Say leveraged its Plexus international agency network to on-board its partner, BSK to support Genetec’s business growth. Similarly Say identified potential agencies in France, directing and managing the pitch and selection processes. For each territory, Say helped to get the teams up to speed and through continuous management of the agencies PR cadence in each country was soon generated.