Our ability to better protect people and assets is being revolutionised by digital transformation and technological advancements. It’s a buoyant market for the sector as a whole with the market for global physical security software and devices predicted to rise to almost $120 billion by 2023. Yet, in such a competitive space, differentiating the offering, communicating the value and achieving brand preference is a key marketing challenge.

Whether you’re a household name seeking to evolve your messaging, or a start-up ready to establish your credentials, we work in close partnership with you to build integrated communications plans that support your commercial goals. We take an interconnected approach encompassing digital, PR, social media through to lead generation. We use all these channels to deliver one compelling message that gets you noticed, protects your reputation and generates end user demand.

Specialists in Physical Security Integrated Comms

Say has a strong heritage in physical security, defence and critical infrastructure protection spanning more than 15 years. Our industry insight is unparalleled, our results unmatched and our experience unrivalled. Paired with our marketing acumen and industry connections, we can help you stay one step ahead of your rivals at all times.

We support our physical security clients on a global scale through Sotiria, a dedicated network of integrated communications practitioners with dedicated physical and cyber security experience. This group of specialists live and breathe the industry, with in-depth knowledge of their market, enabling a truly global outlook. From legislative insights through to local media counsel, Sotiria is here to help your business grow.

Your reputation in safe hands

Best illustrated in conversations around facial recognition, machine learning and AI, physical security is a space not without its controversies. We pride ourselves on helping clients to address concerns and build trust in their solutions by advocating for sensible regulation and proportionate use. After all, as threats to life and property evolve, so must the tools available to protect people, businesses and assets from harm or criminal intent.




The State of Trust in Security Companies Barometer
05 Mar
- By The Say Team
Selling security to an increasingly connected utilities and infrastructure sector
26 Apr
- By The Say Team
The Look of Security – and how it reflects our attitudes
02 Oct
- By The Say Team

Get in touch

Phone: +44 (0) 20 8971 6400
Tuition House
27-37 St George’s Road
SW19 4EU
United Kingdom



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International Outreach

We are the founding member of Plexus, an international network of like-minded B2B & B2C PR and Marketing agencies that serve brands across the globe.

International outreach for security clients

We support our cyber and physical security clients on a global scale through Sotiria, a dedicated network of specialised agencies.