Acting as a gateway to Europe

Say was engaged by Genetec, a world-leader in security solutions, to help grow its presence, status & reputation across Europe

The Brief

Following a successful UK PR outreach programme, Say was tasked with mirroring this success in specific European regions, namely the Nordics, France & DACH.


As the European hub agency, Say built & led a bespoke network of agencies to replicate the PR approach that was delivering results in the UK on a wider scale. In DACH, France & Nordics Say leveraged its Plexus international agency network to on-board its partners. For each territory, Say helped to get the teams up to speed & through continuous management of the agencies, PR cadence in each country was soon generated.

“Say has been instrumental in helping Genetec build & communicate our enterprise business story in a clear, consistent & targeted manner. Together we have been able to further differentiate our offering in the UK & global market – enabling us to effectively position our brand in our strategic verticals & directly with our end users”

ANDREW ELVISH, VP of Marketing, Genetec

The Results Are In…

198 Pieces of coverage in Tier 1 publications in the UK, Germany, France & Nordic countries
42M Reach across all territories
20+ European events managed

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