Changing perceptions & behaviours to drive sales

Strategic media relations supported Tectrade in building its profile & raising its sale price

The Brief

Data protection & recovery specialist Tectrade was seeking an exit via an M&A within two years.

However, its appeal to potential buyers was constrained by low brand visibility amongst IT decisionmakers.

SAY was tasked with overhauling the company’s messaging & building an external media profile.

Solution

SAY reframed Tectrade’s proposition to ‘Zero-Day Recovery’, highlighting the importance of  rapid backup & recovery capabilities as part of an integrated IT & cybersecurity strategy.

This resonated with the immediate priorities of CIOs, CTOs & the media, leading to a significant rise in editorial & business opportunities.

Over a 17 month period, SAY tripled Tectrade’s Share of Voice against identified competitors, culminating in its acquisition by the CSI Group.

“I’ve worked with say in three senior marketing tech roles. In each case say was instrumental in building the organisation’s profile within its target sectors. Without exception the added value came from the combination of the team’s insight. Passion for our technologies & communications know-how”

MARIE WILCOX, CMO, Multiple Companies

The Results Are In…

200% Increase in web traffic
700+ Web visits generated from email campaign
5 Sales enablement assets developed

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