Engaging the c-suite through owned media channels

This enterprise technology provider needed to understand how to engage the C-suite on social media

The Brief

Heat Software’s (now Ivanti) social media strategy was delivering low traffic to the website & producing poor business value.

Say was tasked to investigate the reasons behind this issue & to develop a strategy that would bring a step change to improve ROI.

Solution

Say evaluated 6 months-worth of the client & its competitors’ social media creating a benchmark for the sector & outlining recommendations for improvements.

As a result, Say planned & implemented successful social media campaigns that visibly increased Heat’s engagement with CxOs who were previously out of reach, & supported sales by generating a lead pipeline.

The Results Are In…

20+ Best practices identified for C-suite engagement
10% Conversion rate for campaigns that leveraged audit insights
300+ New C-suite followers & leads for the LinkedIn page

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