Building a sales pipeline for an automation leader

The machine packaging inspection system developed by Trivision is used by some of the most demanding manufacturing companies in Europe, however the UK sales pipeline was non-existent

The Brief

Trivision needed to generate UK brand awareness, build its profile & start capturing interests from the extremely niche audience of Quality Assurance & Production Managers within UK food manufacturing companies

Solution

Maximising a conservative budget & time available, SAY reviewed the existing content materials & localised the case study of the most recognisable brand for the UK audience: Arla Foods.

A short LinkedIn Pilot was set up to test the viability of the channel in reaching & engaging the audience.

The first qualified lead was generated within two weeks of the project commission, & the campaign reached 90% of the target audience. Following the pilot the company experienced a 400% increase in organic enquiries.

The Results Are In…

90% Visibility reached within the target audience
32 Leads generated during the pilot
11% Conversion rate 3x LinkedIn average

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