Profile raising through CSR

The issue of female representation on large company boards was catapulted to the top of the business agenda by Lord Davies’ Women on Boards report. RSA prides itself on championing the key issues that affect Life Sciences

The Brief

RSA wanted to create a narrative that it could own, raising its corporate profile & positioning it as a thought-leader on the subject of senior women & boardroom appointments in Life Sciences.

Solution

SAY created a multi-channel thought leadership campaign that allowed RSA to lead with a new perspective, asking whether the life sciences industry is a better place to foster gender equality.

Coverage was achieved in national newspapers, business & recruitment media & life sciences publications.

The Results Are In…

30+ Pieces of coverage in key media
2.28M Key influencers reached with by-lined feature articles

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