Radical proposals designed to cut waiting lists would see patients being offered treatment in hospitals around the country where there is spare capacity.[1] It’s another development in a healthcare system which has experienced its biggest changes in decades as the effects of the pandemic are felt in every nook and cranny. The post-pandemic backlog is…

Since smoking was linked to serious diseases such as lung cancer in the 1950s, health experts have been focused on influencing consumer behaviour to reduce the popularity of tobacco products. The tobacco industry once worked hard to disrupt well founded science and maintain public credibility. Clever PR campaigns minimised nicotine’s health risks by comparing it…

Optimists have had a difficult time over the past year. However, there are many reasons to be hopeful about the future of healthcare. The next decade will see a major transformation in health systems and healthcare, driven in part by growing digital health capabilities and medical innovations. Here are some innovations and technologies that have…

Communication touchpoints with HCPs rapidly transformed over the Covid pandemic, as restrictions on face-to-face (F2F) meetings forced companies to go virtual. For organisations looking to engage with HCPs this brought a host of challenges: how do you re-create meaningful engagement without F2F meetings, how do you maximise interaction with HCPs who now have very limited…

With the ease of lockdown restrictions in sight, I’ve been reflecting on how I’ve chosen to invest my spare time over the past year. Many of us have used the time at home to perfect a range of new and old hobbies, from cooking and baking, to running, doing yoga and even learning how to…