Over the last few months coronavirus has taken over the news agenda with a focus on stories across all industries relating to the health pandemic. However, this is not an opportunity for every brand to jump on the COVID-19 bandwagon. At any time, communication must be considered, authentic and sensitively told, but even more so…
One nightmare scenario would be if we all get to the end of lockdown with our sanity but then find that we are too fat to get out of the door! In this short essay I am not professing to have found the solution to weight control. That is the Holy Grail of the dieting…
The brands that are stepping up to show solidarity during COVID-19 will be those that are remembered long after pandemic passes. The great Albert Einstein is credited for the proverb ‘adversity introduces a man to himself’, meaning that you can only truly discover who you really are and what you are made of when faced…
The impact of technology in healthcare Cutting-edge technology is rapidly changing the healthcare landscape. When you look closely at the rate and level of innovation brought about by tech over the past few years it’s mind-blowing; from enhancing medical capabilities, widening the scope of treatment options, to changing the way we communicate with our healthcare…
When you hear the phrase ‘genetically modified organism’ (GMO), what images come to mind? Mice with human ears attached to their backs, perhaps? Well, maybe not quite that far, yet there is undoubtedly an underlying fear surrounding GMOs. So what exactly is a GMO? Put simply, it is an organism (plant or animal) that has…