#takeaSEQondlook: challenging perceptions

SEQuaderma’s recently developed skin care range was launching in a very competitive environment and needed an arresting campaign to punch above its weight, command attention and engage with the target audience.

The Challenge:

SEQuaderma wanted a campaign to disrupt the environment and challenge us all to think about our own instant judgements based on appearance, to differentiate its problem skin care range.


We developed a comms campaign in partnership with the British Skin Foundation on the theme of not judging others by their appearance, #takeaSEQondlook. We brought it to life by filming a social experiment starring people with skin conditions and unique appearances, which went viral thanks to its positive and disruptive message, delivering high brand visibility.

“With in-depth knowledge of this business area, excellent client service skills, impeccable time management, creativity and natural flair for brand language and personality, SAY is an excellent asset to any communications team.”

Head of Marketing and Comms

The Results Are In…

14M Views of the campaign video across Facebook, Twitter and YouTube
60M Visits to the website in the week of launch
5K Survey completed on the website

Some More Case Studies

Transitioning a leading medical congress to a virtual global event

Positioning RSA as a thought leader

From oil to life sciences: reinventing A DISRUPTIVE technology

A boy called alex: case study led disease awareness campaign