This might come as no surprise but online activity has risen exponentially during lockdown, seeing a one-year growth in the space of just three months. Of course, social distancing has caused some businesses to take a hard hit, but it has also created an exciting opportunity. To put it plainly, there have never been this…

Over the last few months coronavirus has taken over the news agenda with a focus on stories across all industries relating to the health pandemic. However, this is not an opportunity for every brand to jump on the COVID-19 bandwagon. At any time, communication must be considered, authentic and sensitively told, but even more so…

Excitement around the next generation of internet connectivity is mounting, as it promises to revolutionise the way we interact with the world. The question for communications professionals is what will be the impact of 5G on digital marketing? More bandwidth, new experiences 5G vows to dramatically improve speed, capacity, and latency of internet connections thanks…

One nightmare scenario would be if we all get to the end of lockdown with our sanity but then find that we are too fat to get out of the door! In this short essay I am not professing to have found the solution to weight control. That is the Holy Grail of the dieting…

The Covid-19 outbreak has significantly disrupted business and marketing plans globally, requiring B2B marketers to rapidly pivot their lead generation strategy to ensure their sales pipeline remains fuelled. Hosting, sponsoring or attending trade events has played a key role in generating leads as reported in a recent survey of B2B organisations indicating that investments into…