SAY recently penned an article detailing the most effective route to successful global integrated comms – posted on Plexus, our associate agency partnership website: https://plexuspr.com/the-eight-tenets-of-successful-international-integrated-communications/ Here’s Louise Stewart-Muir’s opinion on what she believes is the most ideal scenario for worldwide comms outreach. Let us know your thoughts and views on your experience! If you are…

Sustainability – or Environmental, Social and Governance (ESG) as it is becoming known – is something which all companies – large or small – have to take seriously. The idea that any industry, particularly in the western world, can pollute with abandon or engage with ethically dubious practices has passed. At some point, they will…

The longer that we work in healthcare communications, the more we realise that women’s health has often been treated as an afterthought; something which certainly should not be mentioned in polite society. The ancient Greeks believed that a woman’s health was affected by her uterus moving around inside her abdominal cavity. ‘Female hysteria’ was a…

Radical proposals designed to cut waiting lists would see patients being offered treatment in hospitals around the country where there is spare capacity.[1] It’s another development in a healthcare system which has experienced its biggest changes in decades as the effects of the pandemic are felt in every nook and cranny. The post-pandemic backlog is…

Since smoking was linked to serious diseases such as lung cancer in the 1950s, health experts have been focused on influencing consumer behaviour to reduce the popularity of tobacco products. The tobacco industry once worked hard to disrupt well founded science and maintain public credibility. Clever PR campaigns minimised nicotine’s health risks by comparing it…