Driving
POSITIVE CHANGE IN HEALTH
Fluent in positive change
In today’s healthcare environment, influence is more important than ever, but the traditional influence cascade is no longer the only route.
Our hybrid approach allows us to bring the best of PR together with our comms disciplines to bring strategic, creative programmes to life across multiple channels. Our dedicated healthcare team’s experience and expertise covers:
Ethical medicine
Whatever stage your prescription medicine is at in the product life cycle, we have a proven track record of delivering creative solutions that shift perceptions among clinicians, lay and specialist media, NHS stakeholders, patients and the public.
Diagnostics and medical devices
We understand the particular challenges of operating in this environment and have earned a reputation for creating engaging programmes that communicate the benefits of diagnostic and device solutions to decision makers and end users.
OTC and consumer health
If you have a health message to deliver, or a health-related story to tell, we can help ensure the right audiences are targeted and the most effective channels are used to drive credible, effective engagement with your brand.
Nutrition
Our experience in the specialist nutrition sector comms is unrivalled. Our innovative, long-standing, award-winning stakeholder engagement, education and public awareness programmes have delivered game-changing results for our clients.
NHS and social care
We work as consultants and partners with a number of NHS and social care clients providing strategic council and crisis and issues support, implementing wide-ranging comms programmes, and developing bespoke educational solutions.
Third-sector
We have a variety of healthcare-related charitable and non-profit organisations as clients. In addition, each year, Say donates pro bono communications support to a third-sector organisation to enhance their work.
CASE STUDY: The Infant & Toddler Forum’s Ten Steps for Healthy Toddlers
Healthcare PR communication
Embedding healthy eating habits in early life with families and healthcare professionals
The way we work
Inadequate child nutrition is a major public health issue causing diet-related ill-health and obesity. Say worked with The Infant & Toddler Forum to design and implement a practical campaign to reach healthcare professionals and the public with Ten Steps for Healthy Toddlers – a change programme to help parents improve children’s nutrition and eating habits.
A 12-month, multi-channel communications campaign created awareness among the general public and all relevant stakeholders. The main call to action was to engage with the programme resources and tools and adopt the programme. Healthcare professionals and early years workers were reached through partnerships with nurseries around the UK and appearances at key conferences.
“This particular initiative has helped to fill a vacuum, providing the rationale and the tools for change. The enthusiasm and speed of adoption among some of the partners and parents since the launch shows that the programme is already influencing behavioural change and positive engagement. We see this as a blueprint for joint working and social engagement.” Infant & Toddler Forum corporate supporter
Results
1,500,000
Families reached
300,000
Parents reached
191,031,089
Total media reach
119,082
Hits to ITF website
586
Early years settings involved
