Retail: an industry in constant flux

Retail remains an intensely competitive and complex landscape. Retail technology companies are constantly evolving and innovating to meet the retailer’s need to understand and adapt to changes in customer buying behaviours in order that they may remain competitive and profitable.

There has been a seismic shift in how consumers shop, the catalyst being COVID-19. During this pandemic online shopping has grown exponentially, but bricks and mortar has, and continues to experience dramatic declines in footfall. However, not only are retailers having to contend with the high street being in decline, there has also been a step change in customer service expectations. Customers are far savvier and the ability to retain brand loyalty has never been as challenging.

To counter the massive loss in high street revenue and meet today’s customer expectations, retailers are needing to overhaul their operational strategies. Many are remodelling stores to become customer service hubs in order to fulfil the surge in supply and demand of this new norm.  Adopting strategies to better understand buyer personas, streamline infrastructures and reduce warehouse capacity issues, are notably driving a positive customer experience from purchase to delivery.

As with retail, retail technology is also a crowded and competitive landscape, and whilst retailers  need to act now to adapt to these market changes, how can retail tech companies effectively communicate that they truly understand retail’s business challenges and are equipped with the technology and know-how necessary for retailers to evolve, fast?

A specialist in retail technology PR

Irrespective of where you sit in the retail technology space; whether your proposition is online marketplaces, ecommerce platforms, order management systems, fulfilment/logistics or customer experience and payments, we have over 10 years’ experience developing strategic and creative comms programmes that guarantee to increase brand awareness and share of voice, helping you engage the retailer and shorten your sales cycle.

Say understands the nuances of the retail technology market having successfully helped numerous brands to lead the conversations that matter. We take the best from traditional PR and blend it with social engagement, demand-generation and content marketing.

A fully integrated approach to retail technology PR 

By mapping the landscape and buyer journey we help you understand what makes your personas tick – developing campaigns based on industry insights and key issues, with the end goal of driving positive outcomes.

Whether it’s a paid-social campaign, content marketing or pure-play PR, we have the right contacts, expertise and drive to help you achieve results throughout the sales funnel.

As an extension of your marketing team, we’ll help you navigate through this crowded marketplace – crafting and delivering narrative that will change your prospects’ attitudes, behaviours and beliefs to champion your proposition.

See a selection of recent work we’ve undertaken. Contact us to see how we could help you.