Elevating the LinkedIn profile of Cyfor’s COO

Cyfor Group operates in two sectors, digital forensics & cybersecurity, where relationships play a key role in securing new & repeat businesses. SAY wanted to level up the COO’s LinkedIn profile to strengthen connections with his contacts & broaden his network.

The Brief

Develop a social media strategy & content development plan to raise the LinkedIn profile for the
key spokesperson.

Key measurement of success defined as increased reach, engagements & relevant, new followers.

Solution

SAY performed an initial personal profile & competitive environment analysis to identify the target audiences (business leaders, partners, employees) & opportunities to
maximise engagement.

The social strategy focused on providing strategic advice & education to business leaders on trending industry topics & highlighting key corporate initiatives for partners & employees.

Following sourcing calls with the COO to understand his perspective on key issues, SAY developed weekly planners of posts comprising in-depth blogs, thought leadership articles, comments responding to breaking news & personable posts to show his personality.

The Results Are In…

37,239 Impressions (+627% compared with previous period)
+530% Engagements (reactions, shares, comments)
278 New followers

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