![](https://cdn.statically.io/img/www.saycomms.co.uk/wp-content/uploads/2022/09/nhs-asbestos-survey-poole.jpg?quality=100&f=auto)
This acute Foundation Trust wanted to manage and mitigate risk around a historical situation in their surgery department that had the potential to become an issue in the media.
The Challenge:
SAY needed to advise the Trust on how best to manage its reputation, and provide communications strategy, planning and tactical support to help manage and mitigate risk.
![](https://cdn.statically.io/img/www.saycomms.co.uk/wp-content/uploads/2022/09/NHS1514416309827-bfb0cf433a2d.jpg?quality=100&f=auto)
Solution
Our recommendation was based on a three-fold strategy:
- Neutralise and mitigate the negative impact by bolstering goodwill towards the Trust with a narrative focused on the positive, systemic changes taking place under new leadership
- Prepare to defend against the anticipated worst-case scenarios
- Promote the Trust’s approach to dealing with this situation as best practice.
![](https://cdn.statically.io/img/www.saycomms.co.uk/wp-content/uploads/2022/09/NHS1550831106-0994fe8abcfe.jpg?quality=100&f=auto)