Building profile for an ambitious scale-up

Repositioning a local energy management company as a national player with a unique point of view

The Brief

To support TEST growth plans SAY was appointed to develop a marketing plan comprising lead generation, content creation & brand repositioning.

TEST wanted to adopt a more national & corporate look & feel to its communications to attract potential investment & new commercial partners.

Solution

Taking a staged approach to TEST’s brand transformation, SAY began with refreshing corporate positioning & brand identity, developing a new corporate deck & website messaging. Thought-provoking assets were created to visualise their unique messages & POV.

SAY delivered issue-driven content that addressed customer challenges for lead gen. Starting with a campaign on SECR, a topical issue at the time, & targeting key prospects with insight papers, case studies, & how-to guides across multiple touchpoints.

This integrated comms approach continues to build TEST’s sales pipeline & support growth.

“We are in an amazing period of growth & say provides strategic input that challenges our thinking. Their marketing expertise enabled us to differentiate ourselves within a competitive landscape. They are passionate & always go the extra mile – we truly see them as an extension of our team”

JOHN SWALLOW, Director, TEST Consulting

The Results Are In…

200% Increase in web traffic
700+ Web visits generated from email campaign
5 Sales enablement assets developed

Some More Case Studies

Channel marketing refresh

Leveraging user experience for lead acquisition

Engaging the c-suite through owned media channels

Turning challenge into opportunity