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Brexit was a major pre-occupation of Universal Robots’ target audience, leading to unprecedented levels of uncertainty & causing SMEs to put off investment decisions
The Brief
To raise awareness of collaborative robots & their benefits to UK SME manufacturers.
Generate & maintain momentum for the ‘cobot’ conversation.
![](https://cdn.statically.io/img/www.saycomms.co.uk/wp-content/uploads/2022/05/ur1.jpg?quality=100&f=auto)
Solution
Positive & pragmatic messages to emphasise the many ways in which investment in cobots can prepare UK industry for whatever Brexit has in store.
Positioning the technology as the best & most future-proof option, giving industry the confidence to shorten purchasing timelines.
![](https://cdn.statically.io/img/www.saycomms.co.uk/wp-content/uploads/2022/05/ur2.jpg?quality=100&f=auto)