Turning challenge into opportunity

Brexit was a major pre-occupation of Universal Robots’ target audience, leading to unprecedented levels of uncertainty & causing SMEs to put off investment decisions

The Brief

To raise awareness of collaborative robots & their benefits to UK SME manufacturers.

Generate & maintain momentum for the ‘cobot’ conversation.


Positive & pragmatic messages to emphasise the many ways in which investment in cobots can prepare UK industry for whatever Brexit has in store.

Positioning the technology as the best & most future-proof option, giving industry the confidence to shorten purchasing timelines.

“Voices on brexit are overtly negative or entirely political, offering little practical advice to uk smes. However, say reframed our narrative, giving us the platform & opportunities to demonstrate our offering & value to uk smes”

MARK GRAY, Country Manager – UK & Ireland, Universal Robots

The Results Are In…

250+ Media mentions
31 Pieces of national & broadcast coverage
+14% Share of voice

Some More Case Studies

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Building profile for an ambitious scale-up

Engaging the c-suite through owned media channels

Building a sales pipeline for an automation leader