Building Trust & Demonstrating Expertise Through Bold Thought Leadership
Educating the industry on cyber best practice
The Brief
DigitalXRAID aimed to elevate its SMEs, showcase their expertise & services, and educate the industry on cyber hygiene.
It also sought to compete in high-profile briefs & be instantly recognised as a trusted provider of outsourced SOCs.
Solution
SAY ran a thought leadership programme with by-lined articles, interviews, & rapid response commentary – delivering ongoing insights & cybersecurity education. Collaborating with DigitalXRAID’s SMEs, SAY provided timely media commentary on breaking industry issues within hours of news emerging.
Over 10 months, SAY produced 9 by-lined articles & 27 rapid response comments for IT, tech, & security trade press. Topics included industry forecasts, market reports, cyberwarfare, World Password Day, the NotPetya anniversary, & the NHS cyberattack.
