Generating awareness in the us to drive sales

A US-targeted demand generation campaign helped Evoko to storm the highly competitive US market with its sleek & smart solutions for the modern workplace

The Brief

Evoko needed to boost awareness & demand gen in the US, following the release of a new room booking solution.

Evoko tasked Say to develop a campaign that would make Evoko Liso stand out in the highly competitive US market.

Solution

Say identified two key US workplace trends in which the product would shine: co-working & hot-desking. We developed dedicated landing pages & case studies to take the target audience on a journey from awareness to interest & consideration.

The content was promoted via Google Search & Display ads with an inbound traffic campaign & a retargeting campaign focusing on case studies & best practice learning.

The use of dynamic ads, A/B testing of messages & ongoing optimisation was critical to the continuous increase in performance over the 4-month period.

The Results Are In…

2.56M impressions of highly targeted keywords & audiences
4.47% Average Click Through Rate (CTR), with peaks of 7% for the most engaged Ad Groups
15% Average conversion rate, with peaks of 22% for the most successful content

Some More Case Studies

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Market Access: UK Launch

Turning challenge into opportunity