The Covid-19 pandemic has significantly disrupted business and marketing plans globally, requiring B2B marketers to rapidly pivot their lead generation strategy to ensure their sales pipeline remains fuelled. Hosting, sponsoring or attending trade events has played a key role in generating leads as reported in a recent survey of B2B organisations indicating that investments into…

The brands that are stepping up to show solidarity during COVID-19 will be those that are remembered long after pandemic passes. The great Albert Einstein is credited for the proverb ‘adversity introduces a man to himself’, meaning that you can only truly discover who you really are and what you are made of when faced…

Diversity is essential within any industry to open a company up to a wider pool of talent and employees with varied experiences and opinions. However, industries such as technology, where women only make up 16% of the workforce, are still very male-dominated. Fortunately, over the last few years, Women in Technology communities have become more…

31st January, 2020 was a momentous date in our nation’s history as the UK’s membership of the European Union officially came to an end. We’ve now officially entered the transition phase where we can sign our own trade deals and begin to negotiate our new relationship with the rest of the world. Whatever our personal…

The impact of technology in healthcare Cutting-edge technology is rapidly changing the healthcare landscape. When you look closely at the rate and level of innovation brought about by tech over the past few years it’s mind-blowing; from enhancing medical capabilities, widening the scope of treatment options, to changing the way we communicate with our healthcare…