This might come as no surprise but online activity has risen exponentially during lockdown, seeing a one-year growth in the space of just three months. Of course, social distancing has caused some businesses to take a hard hit, but it has also created an exciting opportunity. To put it plainly, there have never been this…
Over the last few months coronavirus has taken over the news agenda with a focus on stories across all industries relating to the health pandemic. However, this is not an opportunity for every brand to jump on the COVID-19 bandwagon. At any time, communication must be considered, authentic and sensitively told, but even more so…
Patrick Ladbury – former Director of the National Social Marketing Centre – looks at the impact of lockdown on eating habits. Obesity, arguably the greatest health concern of our generation – aside from the obvious COVID-19 – has been elevated in the spotlight once again by comments from Prime Minister Boris Johnson who attributes…
Could this be the moment when UK manufacturing finally embraces robotics and automation? For decades we have lagged far behind our G7 counterparts. Yet even before the onset of Covid-19 there were signs this could be changing. The circumstances we now find ourselves in may even accelerate this adoption. People, Protection & Productivity When we…
Excitement around the next generation of internet connectivity is mounting, as it promises to revolutionise the way we interact with the world. The question for communications professionals is what will be the impact of 5G on digital marketing? More bandwidth, new experiences 5G vows to dramatically improve speed, capacity, and latency of internet connections thanks…