FRESH THINKING

Digital Barriers, a leading provider of software solutions for the military and security sectors, tasked Say with raising the profile of its facial recognition offering for civilian law enforcement. The company wanted its solution to be viewed as a viable and operationally deployable tool for modern frontline policing, thereby supporting the company in securing interest, pilots and ultimately sales.

With facial recognition, a controversial topic, Say capitalised on the media interest to gain mainstream attention across national newspapers and broadcasters. Say and Digital Barriers noted that there was a lack of supporting voices and opinions to provide a balanced perspective on the sensible and proportionate use of facial recognition. As such, Say positioned Digital Barriers’ CEO Zak Doffman as a thought leader to fill this vacuum and organised a series of technology demos for high-profile journalists, enabling them to better understand the technology and how it works.

“Our technology is truly game-changing for law enforcement, yet multiple companies in the facial recognition field have muddied the waters by making claims that are nothing more than exaggerated marketing. Say has given us the platform to demonstrate our true capabilities, to differentiate ourselves from our competitors and to make our world-class technology known to a large and varied audience.”

Zak Doffman, CEO Digital Barriers

Say was engaged by Genetec, a world-leader in security solutions, to help grow its presence, status and reputation across Europe. Following a successful UK PR outreach programme, Say was tasked with mirroring this success in specific European regions, namely Nordics, France and DACH.

As lead agency, Say directly managed operations in the UK and Nordics, securing coverage and briefings in these regions. In DACH, Say leveraged its Plexus international agency network to on-board its partner, BSK to support Genetec’s business growth. Similarly Say identified potential agencies in France, directing and managing the pitch and selection processes. For each territory, Say helped to get the teams up to speed and through continuous management of the agencies PR cadence in each country was soon generated.

“Say has been instrumental in helping Genetec build and communicate our enterprise business story in a clear, consistent and targeted manner. Together we have been able to further differentiate our offering in the UK and Global market – enabling us to effectively position our brand in our strategic verticals and directly with our end-users.”

Andrew Elvish, VP of Marketing and Product Management, Genetec.