Insight, expertise and
With our razor-sharp insight and integrated approach, we strip away everything but what truly connects with your B2B audience.
We ensure the messages that resonate influence those who matter most.
A major pre-occupation of the target audience at the time of the campaign launch was Brexit, with unprecedented levels of uncertainty causing SMEs to put off investment decisions. Say therefore tackled this barrier head-on by developing a positive and pragmatic message that emphasised the many ways in which investment in cobots could prepare UK businesses for whatever Brexit had in store. The campaign’s narrative focussed on flexibility, productivity and affordability, demonstrating how cobots can improve business performance now and earn their costs back within a year.
With facial recognition, a controversial topic, Say capitalised on the media interest to gain mainstream attention across national newspapers and broadcasters. Say and Digital Barriers noted that there was a lack of supporting voices and opinions to provide a balanced perspective on the sensible and proportionate use of facial recognition. As such, Say positioned Digital Barriers’ CEO Zak Doffman as a thought leader to fill this vacuum and organised a series of technology demos for high-profile journalists, enabling them to better understand the technology and how it works.
As lead agency, Say directly managed operations in the UK and Nordics, securing coverage and briefings in these regions. In DACH, Say leveraged its Plexus international agency network to on-board its partner, BSK to support Genetec’s business growth. Similarly Say identified potential agencies in France, directing and managing the pitch and selection processes. For each territory, Say helped to get the teams up to speed and through continuous management of the agencies PR cadence in each country was soon generated.