Insight, expertise and
Our hybrid approach to PR & communications ensures we devise and deploy strategic programmes that resonate at every stage of the buyer journey and help clients stand out in the highly competitive technology space.
Say developed a robust PR programme aimed at generating brand awareness in the video surveillance and access control communities; educating target vertical sectors to create end-user awareness and pull-through. The programme built and strengthened Genetec’s position in the UK, taking the message beyond IT security media and into vertical sectors.
To garner public support and align Waste2tricity with key bodies and agencies to secure strategic solution partnerships and attract investment Say developed a thought leadership PR programme to highlight these alternative processing methods. The key objective was to increase the awareness and understanding of advanced processing techniques such as plasma gasification and fuels cells and their long term environmental benefits.
Positioning the company as the go-to-source for commentary on vulnerability intelligence and patch management, Say worked closely with Secunia’s Head of Research & Security, to forge relationships with the most influential journalists in the field of cyber security. Say regularly communicated the results of Secunia’s vulnerability research, while also embarking on a highly successful issues hijacking campaign related to high-profile software vulnerabilities such as Heartbleed, Shellshock and POODLE.
To stimulate disruptive thinking around the issue of managing personalised budgets, Say developed a national media programme targeting UK’s over 50s and their families. The aim was to understand elderly concerns regarding ageing and the care available, plus ensuring their families’ preparedness in supporting them in later years. Whilst primarily a consumer campaign it was also positioned to attract the attention of local authorities by highlighting the issues its 50+ community faced.
Say positioned Genetec as a go-to source of information for security professionals worldwide by providing relevant industry news on a daily basis using the Listening Station. Say’s Digital team developed specific Twitter activity programmes to capitalise on attendance at industry events and liaised with online influencers and partners to maximise the reach of Genetec PR activities.