FRESH THINKING

Driven by landfill tax and recycling, waste is being increasingly seen as a resource rather than a problem. But with many landfills due to close, there remains the problem of residual waste; what to do with the energy rich residue when waste has been processed and the useful fraction economically recovered. Waste2tricity’s mission was to address this problem by bringing together state-of-the-art technologies for waste processing and electricity generation. To encourage partnerships and investment, the company needed to demonstrate – on a national scale – the environmental and commercial benefits of treating waste as a feedstock rather than a problem.

To garner public support and align Waste2tricity with key bodies and agencies to secure strategic solution partnerships and attract investment Say developed a thought leadership PR programme to highlight these alternative processing methods. The key objective was to increase the awareness and understanding of advanced processing techniques such as plasma gasification and fuels cells and their long term environmental benefits.

“Say has consistently achieved excellent results for Waste2tricity. By increasing understanding and awareness of Waste2tricity's place in the waste hierarchy the PR has strengthened our relationships with stakeholders and helped the business move towards its goals.” John Hall, Managing Director at Waste2tricity

Launch Secunia into the UK IT security ecosystem by creating positive brand awareness and positioning it as a pioneering company within Vulnerability Management. Support UK sales efforts through PR which generates awareness of Secunia’s key points of difference within this competitive space.

Positioning the company as the go-to-source for commentary on vulnerability intelligence and patch management, Say worked closely with Secunia’s Head of Research & Security, to forge relationships with the most influential journalists in the field of cyber security. Say regularly communicated the results of Secunia’s vulnerability research, while also embarking on a highly successful issues hijacking campaign related to high-profile software vulnerabilities such as Heartbleed, Shellshock and POODLE.

"At the outset of the campaign Secunia had little profile in the UK and struggled to stand out from its highly vocal competitors.
Say has given Secunia consistent, on-message editorial coverage across the target media. The company has been quoted on the front page of The Independent and is now frequently approached for comment from the likes of InfoSecurity, SC Magazine and The Register. In just 10 months, the increased media exposure has culminated in a 76% increase in UK web traffic." Louise Stewart-Muir, Director of Technology, Say Communications

The UK is undergoing a massive reorganisation of health and social care as part of the drive towards personalised budgets. cloudBuy’s mission was to generate consumer and local authority awareness for its national care e-marketplace – an e-commerce platform revolutionising the provision of social care.

To stimulate disruptive thinking around the issue of managing personalised budgets, Say developed a national media programme targeting UK’s over 50s and their families. The aim was to understand elderly concerns regarding ageing and the care available, plus ensuring their families’ preparedness in supporting them in later years. Whilst primarily a consumer campaign it was also positioned to attract the attention of local authorities by highlighting the issues its 50+ community faced.

“Social care for our aging population is a very sensitive and provocative subject matter. Say’s strategy, insightful research and planning culminated in an astounding media and broadcast programme that generated significant awareness on a national scale. The Say team did a great job taking cloudBuy’s proposition to market – the resulting stats speak for themselves”, cloudBuy spokesperson

Optimise activity on the Genetec global Twitter profile in order to attract more relevant followers in the security industry, intensify the engagement with followers and increase traction from social media channels in the first 12 months of the campaign.

Say positioned Genetec as a go-to source of information for security professionals worldwide by providing relevant industry news on a daily basis using the Listening Station. Say’s Digital team developed specific Twitter activity programmes to capitalise on attendance at industry events and liaised with online influencers and partners to maximise the reach of Genetec PR activities.

"Genetec realises the necessity and importance of having an authoritative voice and engaged presence in Social Media. SAY Communications was able to significantly identify and increase the quantity and quality of our social media partners and followers. Say helped us monitor, comment, share and stay vigilant to all industry trends or potential issues that affect the industry daily. Finally, the Say team provided thorough reporting and activity measurement that helped inform our social media messaging strategy. ” Kevin. G. Clark, Global Manager, Public Relations and Social Media