Thought leadership: focusing on current, topical issues of national and vertical relevance to secure coverage. Tactics included news jacking breaking security stories, leveraging seasonal stories and events, capitalising on awareness days and adapting reactive content to secure interviews and by-lined articles.
Analyst Relations: building close relationships with tier 1 UK analyst houses via 1-1 briefings and analyst roadshows.
Event support: included the booking and management of media briefings, and live social media management at a wide variety of major events, including InfoSecurity Europe.
Award Submissions: submissions identified and drafted by Say resulting in successes at the SC Media Europe Awards, the Information Age Women in IT Awards and the TEISS Awards.
Digital Outreach: advising Wombat’s digital communications team, becoming a trusted advisor on strategy across all digital channels whilst generating topical, high-impact EMEA organic social media content and campaigns.