ROBOTICS PR & COMMUNICATIONS

The world is becoming more automated, and robotics – from industrial through to collaborative – are at the heart of this industrial revolution. However, their adoption has not always been celebrated, and convincing people to embrace them is an ongoing educational process.

At Say, we work with robotics companies to change the narrative. We work in partnership with you to build communications programmes which help you cut through the noise and disseminate your key messages to those who matter. Built on insight, our strategies change buyer behaviour by provoking debate and demand, fuelling the sales pipeline.

Adding the human touch to robotics and manufacturing
We work as an addition to your marketing department; feeding into content to create one, clear voice. This approach has helped us become one of the leading robotics PR agencies, and our team has extensive experience in building successful campaigns with impressive results. With so many voices across so many channels, it can be hard to be heard; but our insights and contacts help to cut through the periphery, elevating you to reach those who matter.

Re-engineering the sales pipeline
We don’t just sit at the top of the sales funnel – we work with you to create end-to-end strategies to build awareness of your proposition and move them down, turning suspects into prospects and prospects into advocates. Combining our marketing nous with insight, we make your personas sit up and take notice, driving engagement.

Expertise that drives adoption
By taking an integrated and channel agnostic approach to communications, we help our robotics clients drive positive change. From media relations through to lead generation campaigns, we have the expertise to deliver unrivalled results.

Take a look at our work and find out how we could help you.

CASE STUDY: Universal Robots

Leveraging the news agenda to maximise share of voice

The way we work

The brief

Universal Robots (UR), a Danish provider of collaborative robots (cobots), engaged Say to spearhead a campaign to educate and raise awareness of the benefits of collaborative robots to industry within the UK. Targeting a range of vertical sectors within manufacturing, Say deployed a PR programme to generate interest in automation among SME manufacturers, to gain attention for UR’s offering and start the ‘cobot’ conversation.

Our solution

A major pre-occupation of the target audience at the time of the campaign launch was Brexit, with unprecedented levels of uncertainty causing SMEs to put off investment decisions. Say therefore tackled this barrier head-on by developing a positive and pragmatic message that emphasised the many ways in which investment in cobots could prepare UK businesses for whatever Brexit had in store. The campaign’s narrative focussed on flexibility, productivity and affordability, demonstrating how cobots can improve business performance now and earn their costs back within a year.

Client Verdict

“The vast majority of voices on Brexit are overtly negative or entirely political, offering little practical advice to UK SMEs. However, Say helped us to reframe the narrative, giving us the platform and opportunities to demonstrate our offering and value to UK SMEs.”

Mark Gray, UK Sales Manager, Universal Robots