Generating global partnership opportunities

A global campaign to accelerate adoption of Camcon Medical’s unique valve technology, which has the potential to revolutionise oxygen delivery in medical devices.

The Challenge:

R&D company Camcon Medical needed to kick start conversations with decision makers at chemical and medical devices companies, in order to identify potential partners to commercialise its technology.

Solution:

SAY designed a global, targeted approach, using Account Based Marketing (ABM) to maximise the campaign reach. We identified 50 companies to approach, and clearly defined the buying personas and key issues that would prompt them to partner with an external company. We developed content marketing materials to address these topics and leveraged LinkedIn ABM tools for laser-focused targeting to deliver high quality leads.

The Results Are In…

17 leads generated, 1 in 3 of the target companies
65% of leads captured were primary buying personas
400% increase in LinkedIn page views and followers

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