Award-winning global campaign: to position deep observability as vital for cloud security
The Brief
Gigamon needed a powerful campaign to highlight hybrid cloud visibility issues, showcase ‘deep observability’ use cases, & prove its necessity for cloud security among IT/security leaders.
Solution
SAY conducted a global survey across six regions, engaging 1000+ CIOs, CISOs, & CTOs. Findings revealed hybrid cloud security challenges in 6 regions, highlighting the vital role of deep observability.
We orchestrated a global multichannel campaign, engaging the target audience via traditional media, email marketing, events & social media. Our innovative social-first approach, featuring arresting carousels, vertical videos & LinkedIn Live, sparked exceptional engagement, generating over 50% of organic traffic.
Our single-minded focus on peer-to-peer engagement set the campaign apart. We understood what CISOs needed & provided materials to empower them, positioning Gigamon as the trusted cloud security partner.
