More than ever there is an increasing emphasis on encouraging women to pursue careers in the technology industry. From STEM programs in schools to a push for more female representation in the boardroom, great strides are being made to get more women in the business world. Our client Sarah Lewis, Director, Field Marketing at Ivanti,…

How human differences can affect communication success   “The effectiveness of communication is not defined by the communication, but by the response” Milton H Erikson – American Psychologist Imagine your business is a theatre production.  You’re the Director; you have your cast, scripts being written and costumes under design.  You’ve got the makings of a…

Why mandatory vaccinations remain under debate By Claire Wright   Vaccination is one of the most effective public health interventions in the world for saving lives and promoting good health. Only clean water, which is considered to be a basic human right, performs better. Vaccines are now available to protect against some types of meningitis…

Why I think rare disease companies are more patient-centric   All pharmaceutical/biotech companies are of course, in essence, patient-centric. However, I feel that companies specialising in rare diseases are often more patient-centric. It’s important to mention what I mean by patient-centric – that is – directing the company’s resources mainly to the activities which patients…

Embracing the demands of the empowered ‘consumer-savvy’ patient   Our access to information, which is now constantly at our fingertips and the explosion of new technologies has shifted the buying power to increasingly ‘consumer-savvy’ patients. These are patients who choose to navigate their dental and healthcare service acting as smart, well-informed consumers. The health of our…