The State of Trust in Security Companies Barometer


The physical and cyber security of companies has never been under greater threat.

The biggest names in global business – Equifax, British Airways, the NHS just to name a few – have been targeted to devastating effect, demonstrating how firms today can’t rest easy when it comes to IP threat. But with these markets set to grow exponentially over the next five years, what can vendors do to help get in front of potential buyers?

This report outlines how firms choose vendors, including the sources of information they trust the most, alongside how firms should communicate to potential customers.

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What’s inside

  • Guest analysis from leading industry companies, including Genetec and Ivanti
  • Purchase priorities – what makes people want to buy?
  • Insights into the most trusted sources of information
  • Cyber security considerations
  • How marketing matters when it comes to choosing a vendor

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